Identity Standards

 

 

 

 

 

 

Identity Standards

 

 

 

 

Introduction

            The purpose of this document is for showing the proper use of the logo, the proper colors, the fonts to use, what the bad uses of the logo are, and what the goods uses are.  It also shows how the logo is used on cards, letterheads, and envelopes.  This logo is specifically for the TB Boutique.  And it follows standards if the logo is to be re-used. 

 

 

Bad Use

To prevent any problems, please reframe from changing the logo in any way other those specified in the Good Use section.  The following is a list of things not to do:

Do not add background color behind the image if on a white background

 

 

 

Do not rotate the image

 

Do not reposition the logo

 

Good Use of logo

There are specifically ways for the logo to be used to prevent any confusion or mishaps.  It is in the best interest to follow the proper use of the logo.

The proper way to use the logo is to have the image (in its original colors) follow by the text saying TB Boutique in the font Impact, size 36.If the logo needs the colors switched, it can be switched into a black and white color scale instead of the original colors with the font as Gloucester MT Extra Condensed, size 36.

 

 

 

 

 

 

Cards, etc.

            To prevent any fraud or any other problems, there is specified way to use or reprint any of the company’s cards, letterheads, and envelopes.  Any change to format other than the following is not proper use of the logo.

                                                                            

 

    

Typography

There are only a few fonts that can be used for the logo unless the company is contacted and the font is approved.For the logo the proper font is Impact, size 36 for the logo itself.Gloucester MT Extra Condensed, size 36 can be also used if it is used in the right way (refer to the Good Use of Logo section).

 

Colors

For TB Boutique, specific colors have been assigned for the logo.  Please reframe from changing the logo’s color in any way except for the colors it should be.

 

 

 

 

 The only other color palette that can be used for the logo is:  

 

 

 

 

Conclusion

So in other words, reframe from editing our company’s logo. The logo is specifically used for TB Boutique, not for any other purpose. It is for our products which our company took pride in making for the public. Our logo is put onto only the products we make, and we would like it to stay that way. But if it is to be changed in any sort of way, it has to follow our instruction for changes.  Any misuse of the logo can cause trouble and confusion for our company.  So reframe from doing so.